What's the backstory on the name "Rmax?"

My parents named me Robert Maxwell Goodwin, but called me “Max.” In preschool there were a bunch of Max’s running around and one way to differentiate us was to put the “R” from Robert in front of “Max,” giving me the nickname “Rmax.” At home I was “Max” and at preschool I was “Rmax” until one day out in public someone asked me my name and I said “Rmax,” surprising my parents, until they learned the story from my teachers. The name stuck and I’ve been Rmax ever since.

How does a Virtual Show work?

Typically I join the company’s virtual meeting and I’m spotlight. I’m made “co-host” and assume responsibility for hosting the whole show. This way everyone else can sit back and enjoy the show. Using additional software and hardware I create custom viewing windows so I can interact efficiently with guests. Throughout the show I’ll call on guests randomly to read their minds through the screen. Several effects incorporate everyone watching so the whole audience is involved. The show is designed for adults, but it’s family-friendly and the whole family is welcome to join. Depending on the client and the event goals, I’ll customize effects to the event/company. Since the content of the show is derived from the thoughts and choices of your guests, the entire show is a once-in-a-lifetime experience that couldn’t happen anywhere else with any other audience. Reach out if you have any questions.

What types of events do you perform at most often?

I perform at both small and large private and corporate events nationwide. My smallest event was a private party for four guests and my largest events have had several thousand in attendance. Private events include birthdays, weddings, anniversaries, house parties, holiday parties, you name it. And my corporate events include meetings, sales events, trainings, galas, award shows, trade shows, etc. My repertoire is broad enough to accommodate most events, but always reach out with your specific event details and we’ll let you know if it’s a good fit for the entertainment I perform.

Do you perform at events open to the general public?

Although most of my schedule is devoted to my private and corporate events, I do perform occasionally at the Magic Castle and at some ticketed events. If you’d like to know more about my public performances, subscribe to my mailing list (I won’t bombard you with spam, don’t worry) to hear about my upcoming public shows.

Do you customize your shows?

Most of my shows are customized in some way to each audience. And when appropriate, I will incorporate additional program content into my show. Let us know what you have in mind, whether it’s a brand message, sales or training message, etc, and we’ll let you know if there’s a way to introduce it in a creative, memorable way that flows through the show. Customized shows always make for a more engaging, impactful experience for the guests.

How much do you charge?

My performance fees vary depending on the event, the location, and date. I always suggest an entertainment structure specific to each event’s needs and the goals of the overall program. Given that specificity, I can only give quotes with an event in mind. Reach out with any questions you may have, provide the details and goals of your event, and we’ll get back to you ASAP with information and a quote.

Do you give lessons?

Currently, I don’t give lessons.

Is your show appropriate for all audiences?

I perform most often at corporate events and the entertainment is professional, inclusive, and absent of any foul language or offensive content. Since the show is very interactive, it’s really best for an English speaking audience. The entertainment is designed for adults and though it isn’t inappropriate for kids, it’s not meant to be a kids show.

How did you learn magic and mentalism?

I started learning close up magic when I was 6 or 7 years old. I read books and taught myself classical sleight of hand magic. At 14, I auditioned for and was accepted into the Magic Castle Junior Program in Hollywood, and began performing professionally there soon after. The experience introduced me to world-class magicians who mentored and guided me. After studying Philosophy in college, I began experimenting more with mentalism and now perform full time. I’m still studying and am fortunate to be part of a network of the world’s best magicians and mentalists.

Take a look at my abbreviated biography for more background information.

What sort of consulting do you do?

I’ve consulted on numerous projects including America’s Got Talent Champions, nationwide touring theatre shows, and TV shows. I’ve been responsible for creating unique performance pieces, adding direction to existing effects and shows, as well as executing sleights/moves when actors are unable to. If you have a project in need of expertise in the field of sleight-of-hand magic and/or mentalism, feel free to reach out.

What’s the difference between a magician and a mentalist?

Mentalism is a sub-genre of magic focussed on presentations involving observation, influence, and prediction. It’s a dramatic performance relying on sleight-of-hand and psychological techniques.